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Fashion Quarterly 

Fashion Quarterly, Autumn 2022. 

'You never forget seeing a frill like an Olli frill. Almost four years ago, Holly Norman, the multidisciplinary creative behind the label, captivated New Zealand Fashion Week audience...'






Vogue Australia


Vogue Australia, August 2020.

' Holly Norman, the designer behind three-year-old New Zealand label Olli. Her relationship with clothing is not corporeal by creative... She explains 'it isn't the pursuing, purchasing or wearing of a garment that bring me the greatest sense of fulfilment, but the hands-on affair of crating and creating.' By manipulating old styles that appear stiff or modest to feel lightweight and playful, she's hopeful wearers will find liberty to express themselves, something she worries we've compromised for convenience...'


Vogue Australia


'Another highlight from the week was designer Holly Norman, who showed her label Olli as part of one of the collection shows. The collection ‘Go Freddie’, was born from the desire to reshape the ugly. “Drawing inspiration from the modest trends of the 1500’s, Olli has produced a delicate series which provokes thought and emotion.'

Urban List

'Up and coming New Zealand designer Holly Norman is the brains behind sustainable fashion label Olli and is showing at this year's New Zealand Fashion Week. A true artist at heart and a champion of sustainability....'

Meet the Designers w/ NZFW

'I’m a creative, and the feeling of doing just that; creating, is one that brings me such joy and warmth...'

Sans Pareil

'Sans Pareil took five minutes out to chat to the very awesome Holly Norman about her label Olli and what she’ll be bringing to 2019 New Zealand Fashion Week...'

Frankie Magazine 

'This project began with a dirty duvet, a big bag of stuffing and a few old sheets. Cream puff has been an exploration into what I want to achieve in the world of art...'


The Wardrobe Blog


'One of the most cohesive and well thought out collections from the New Generation show, Olli displayed one hero piece after another. A colour palette of cream, soft green, and lilac, this show was an elegant take on redefining streetwear...'

Apparel Magazine 

'The brand-new label Olli was born at the beginning of 2018, and designer Holly Norman explained that this first year of her business will be dedicated to the development of the brand. Norman started with a strong passion for photography and began creating dramatic garments solely for photographing striking images to observe...'


'Holly Lauren is the 19 year old designer from the Hawkes Bay behind new emerging label Olli. The talented teenager creates clothing that is a clever mash-up of Renaissance trends and modern street style...'

News Hub 

'From curtains to couture: Meet Holly Lauren, the Hawke's Bay teen taking on Fashion Week.

New Zealand Fashion Week (NZFW) is approaching and it can't come soon enough for one young Kiwi designer...'

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